Though content types, niche choices, and traffic sources are huge factors in revenue generation through content locking, large amounts of money can be gained (or lost) through how you implement your gateways. Therefore, we have compiled a list of best practices below to ensure that your gateways generate as many quality leads as possible and maintain high compliance standards. We call this list: “The Keys to Gateway Implementation.”
The Keys to Gateway Implementation
Pay Attention to Your Verbiage: Did you know that the words that you have listed on your gateways (or in the areas surrounding them) may cause you to violate our terms of service, an advertiser’s terms, or the law? Therefore, when choosing how you are going to introduce your gateway to your visitors, make sure to choose your words wisely. Always avoid words and phrases that mislead your visitors by not describing the gateway process and/or gateway offers properly. For example, two words that should never be used in conjunction with a gateway are free and survey.
Free: The word free can only be used when an item is in fact “free,” and requires no money, or anything else of value, be paid or given to obtain. Content locking offers can vary between free offers and offers that contain a cost associated to the user. Therefore, using the word free in conjunction with a gateway will most likely not accurately describe the cost to the user of completing a gateway offer. To maintain compliance with the terms of service provided by our network and our advertisers, it is essential to not use the word free in association with our gateways.
Survey: Using the word survey must also be avoided on, or near, our gateways. The term survey, or survey offer, is used to refer to a classification of offers, which includes offers of different structures. Thus, while some survey offers are actually opinion surveys, many other survey offers are actually registration for newsletters, requests for more information, quotes for services, etc. To call such offers surveys would be considered misleading and potentially deceptive. Therefore, you can’t assume that the survey offer that a user completes will actually be a survey. To stay compliant, you can simply use the word offers or advertiser sponsored offers in place of the word survey.
Be Honest with Your Visitors: Why did you install a gateway? Being open about the reasons why you have installed a gateway on your content can help your visitors understand your motivations for installing a gateway. Let your visitors know that they are supporting you, your website, or your ability to keep producing great content through the advertiser sponsored offers shown on your gateways. The more that your visitors know about your use of gateways, the more comfortable they will likely become with them. Additionally, never say anything on, near, or about your gateways that misleads or deceives your visitors about their purpose. Making false or misleading claims about your gateways, such as the gateway being a spam prevention mechanism, is a violation of our network, advertiser TOS, and the law. Similarly, it is impermissible to make false or misleading claims regarding the content that you are providing through the gateway as well as the advertiser’s offer.
Make Sure Your Gateway Blends In: To increase conversions, be sure to set up your gateway in the least invasive way possible. Choosing the right gateway type (content gateway, file/link gateway, API), customizing your content gateways to look more like your website, implementing gateways incrementally, and listing clear instructions are just a few of the many ways that you can maintain your great user experience when implementing your gateways. If you need some more techniques to help ensure a smooth transition for your visitors to using gateways, don’t forget to reach out to your account manager!
Testing: Split testing multiple gateways is a great way to fine tune your gateways for maximum effectiveness. Changing your gateways’ colors, images, text, deployment time, and integration points are just a few of the many ways that you can split test your gateways. Your account manager is also always available to discuss which potential gateway changes may have the highest impact on your earnings!
We are Here to Help: Every publisher, every site, and every piece of content is unique. Therefore, we are always here to assist you! Our account managers are available to provide recommendations for gateway implementation, assist with niche and content ideas, and answer any questions that you may have about content locking. Besides our staff support, we also offer several educational tools to help you achieve higher levels of revenue generation through our gateways. One of our newest tools, the Adscend Media Gateway Guide, provides step-by-step gateway installation instructions and gateway best practices. Besides our gateway guide, we also have a members only forum, content locking advice column, and live demo.